McDonald's is closing its outlet in a town known for quality food and healthy, local produce.
The fast food chain in Tavistock, Devon, simply wasn't being used enough by locals.
So after seven years struggling to make ends meet in a town that has won many accolades for the quality of its food,
McDonald's will finally shut up shop on Saturday.
John Taylor, chairman of Tavistock EatWise campaign, said: "Because of the quality of our local food McDonald's has not
been able to compete."
Earlier this year Tavistock won the title of Best Food Town in the South West.
Mr Taylor said: "I think McDonald's really started to suffer about 18 months ago when healthy school meals were introduced.
"Children no longer needed to go there because they were being fed properly."
A McDonald's spokesman said: "As part of an ongoing review of our restaurant sites, it has become clear that the location
of McDonald's in Tavistock is no longer suitable."
